Founding Member Launch Pass — Ends Aug 31
Turn Local Handshakes into Lifetime Policies
Become the trusted local authority with a proven Community Marketing system.
This combo nails trust, transformation, and what AITC uniquely delivers.
If 80 percent of your production comes from overpriced internet leads and soul‑crushing cold calls, you’re building your agency on quicksand.
Community Marketing
Turns Handshakes Into High‑Lifetime‑Value Clients
✔ Build unshakable trust in days—not quarters.
✔ Become the go‑to name every time a neighbor needs coverage.
✔ Slash acquisition cost while boosting retention two‑to‑three‑times.
Take the 3‑Minute Community Audit Assessment
What it is: A five‑question self‑assessment that instantly grades your agency’s Community Score, uncovers hidden revenue leaks from over‑reliance on internet leads, and emails you a one‑page action checklist.
Time needed: Three minutes. Result: Immediate clarity.
Why Local Insurance Marketing Outperforms Leads
Stop Paying for Strangers—Start Owning Your Zip Code
For 25 years I’ve run agencies, coached producers, and sat in more kitchens than I can count. The pattern is clear: agents who show up where life happens—schools, car shows, ballfields—write more premium, keep it longer, and spend less to acquire it than those stuck in rate‑quote roulette. Community Marketing isn’t charity work; it’s the quickest route to warm referrals, sticky clients, and bulletproof local authority.
After two years of dissecting every win and wipe‑out—hundreds of hours of research, spreadsheets, and field tests—I built Agents in the Community (AITC): a plug‑and‑play blueprint that tells you where to appear, what to say, how to spin content gold from each event, and how to prove ROI so every handshake earns its keep.
Five Reasons It Outperforms Cold Leads
Immediate Trust
Face‑to‑face interaction shortcuts the skepticism that makes internet‑lead quotes a race to the bottom.
Referral Flywheel
One well‑run event sparks word‑of‑mouth that compounds for months.
Retention & Cross‑Sell
Clients gained through community ties lapse less and buy more lines.
Cost Efficiency
Up‑front spend is often recouped with the first household; long‑term ROI dwarfs pay‑per‑lead.
Evergreen Content
Each event can fuel social media for weeks, keeping your brand top‑of‑mind without extra ad spend.
Real‑World Impact
“We cut paid lead spend 67 % and grew premium 32 % within six months by swapping cold leads for two quarterly school programs and a summer festival booth.”
John Matthews
Finance Manager at BrightWave
Your Unfair Advantage
Cold leads treat you like a price tag. Community Marketing turns you into the trusted local authority—fueling referrals, higher retention, and nonstop brand visibility simply by showing up where life happens.
Why Agents in the Community Works
Plug‑and‑Play System
Guides, checklists, and ROI trackers hand you a ready‑made plan for every event.
Insurance‑Specific Tactics
Built for agencies, not generic marketers, so every strategy maps to premium written
Proven ROI
Convert one household and the program pays for itself; everything after is profit.
Peer Network & Updates
Join a growing community of like‑minded agents and get lifetime access to new modules and resources.
Community Marketing vs. Traditional Tactics
| Community Marketing | Internet Leads | Cold Calling | |
|---|---|---|---|
| Trust Level | High—built in person | Low | Very low |
| Cost per Sale | Drops over time | Stays flat or rises | Labor-intensive |
| Retention | Strong | Average | Low |
| Differentiation | Unique, hyper-local | Commodity | Commodity |
| Stress Factor | Fun, relational | Inbox firefight | High rejection |
Ready To Transform Local Goodwill into Profitable Policies?
Click below to see how the AITC Program hands you the exact playbook—checklists, templates, and ROI trackers—to profit from your very next community event.
AGENTS IN THE COMMUNITY PROGRAM
Everything You Need to Own Your Market — Plus a Founding Member Launch Pass That Won’t Repeat
Agents in the Community (AITC) isn’t “more marketing theory”—it’s the revenue engine that turns handshakes into high‑lifetime‑value policies. You’ll walk away with a plug‑and‑play system that fills your calendar with the right local events, generates a steady flow of warm referrals, and positions you as the trusted authority every time insurance comes up in conversation. Instead of racing competitors for anonymous internet leads, you’ll own a predictable pipeline of people who already know, like, and trust you—so closing feels less like selling and more like serving.
Every module is engineered for bottom‑line impact: proven checklists that slash planning time, ROI trackers that make sure every dollar returns multiples, and social‑media amplifiers that turn one booth, class, or sponsorship into months of organic buzz. Implement it once, delegate it to staff, and watch average premium per household climb while retention skyrockets—because clients who meet you in the community don’t shop on price; they stay for the relationship.
Inside the AITC Community Marketing System for Agents
WHAT
Unpacking Community Marketing: Grasp the simple framework that turns “showing up” at local events into a repeatable growth engine instead of a random act of goodwill.
WHY
The Strategic Case: See hard numbers that prove community outreach beats cold leads on cost‑per‑sale, retention, and referral velocity—so you can justify every dollar to your P&L.
WHO
Targeting high‑value niches: Identify the school programs, civic groups, and local causes that attract households with the highest lifetime premium and cross‑sell potential.
WHEN
Seasonal calendar hacks: Plug into a ready‑made 12‑month schedule that pairs the right event types with peak buying seasons, maximizing visibility while competitors are silent.
WHERE
Picking events that print goodwill: Use our opportunity‑score matrix to choose venues that deliver maximum foot traffic, brand alignment, and social‑media content in one shot.
HOW
Executing with military precision: Follow step‑by‑step checklists—from pre‑event promo to post‑event ROI tracking—so your team can run community campaigns flawlessly and at scale.
20+ plug‑and‑play guides
Swag profit calculator
Budget and ROI tracker sheets
Canva‑ready social templates
Founding Member Launch Pass
Founding Member Launch Pass Ends Midnight, September 30th
Your Community‑Growth Toolkit:
AITC Core Course v3 — a step‑by‑step playbook that shows you exactly how to identify high‑ROI community events, turn them into warm referrals, and track profit on every outreach
Lifetime Updates — v4 release plus all future modules at no additional cost.
BONUS: Agents in School and Insurance 101 courses (coming 2026).
Private Founders Q&A Call — first 25 buyers get direct feedback on their community plan.
$50 Referral Bounty — earn unlimited credits for every agency you send our way.
If you don’t earn the cost back with one new household in 60 days, we’ll refund every penny—and you keep the materials.
Duane’s private coaching is $3,000+ per month.
Your Founding Member price today: $997 one‑time.
Frequently Asked Questions
What if my town is small?
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What about compliance?
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ABOUT DUANE
From Rain‑Soaked Car‑Show Disaster to 1000‑Hour Research Obsession
25‑year agent, coach, and community‑marketing evangelist.
Duane DiCola never planned on insurance—he was “just a kid from Akron” who followed his brother to Oregon and fell into an Allstate desk. But once he tasted agency life, he discovered a simple truth: showing up in the community beats cold‑calling every time. From teaching Insurance 101 to high‑schoolers in ’99 to sponsoring car shows and hurricane‑struck towns, Duane turned community events into loyal, high‑lifetime‑value clients—and kept winning awards while doing it.
After 25 years as agent, owner, and territory manager, he saw most agencies still “winging it” with outreach and losing money. So he built Agents in the Community (AITC)—a repeatable system that helps small and mid‑size agencies plan, execute, and profit from community marketing while generating months of social content.
His mission is bigger than premium: every course sale sends $100 to Special Olympics, a nod to the daughter who fuels his drive. Duane’s goal—educate 1 million students through community‑minded agents—starts with you.
25 years
agent → owner → territory manager → consultant.
First Insurance 101 class in 1999
title‑sponsored car show that rained out—lesson in risk.
Mission
hand agents a proven playbook, not another generic marketing course.
2 years
1000+ hour research deep dive revealed no comprehensive system existed.
SUCCESS STORIES
Cold leads treat you like a price tag. Community Marketing turns you into the trusted local authority—fueling referrals, higher retention, and nonstop brand visibility simply by showing up where life happens.
“We cut paid lead spend 67 % and grew premium 32 % within six months by swapping cold leads for two quarterly school programs and a summer festival booth.”
John Matthews
Finance Manager at BrightWave
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